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Advertising is an effective tool used by businesses to promote their brand and products. Advertising is typically expensive, and the cost is dependent on the type of adverts. However, while businesses spend a fortune on advertising, there’s hardly a way to tell if it’s effective or if it’s reaching the target audience. Pay Per Click (PPC) advertising is a new type of online advertising that solves this problem.
Search engines like Google and Bing offer PPC on their advertising networks so business can create relevant ads using keywords that people type into their search engines. With Google and Bing dominating the search engine market with 69.89% and 11.94% respectively, businesses can now reach a prepared target audience because they use specific keywords on search engines.
